Field instrument for collecting market demand information. To be completed by an Eden EcoFarms enumerator during a customer visit. Confirm the respondent consents before you begin.
Survey Date *
Enumerator Name *
Enumerator Phone *
Enumerator ID *
Your assigned staff ID, e.g. EEF-ENU-014
Customer Category *
Please choose an option.
Business Name *
Contact Person *
Position in Business *
e.g. Owner, Purchasing Manager, Store Supervisor
Phone *
WhatsApp
Leave blank if same as phone
Email
State *
LGA *
Town / Community *
Market Name
Write "N/A" if the business is not located in a market
Address *
GPS Coordinates *
Open Google Maps, press and hold your current location, then copy the coordinates shown. Format: latitude, longitude — e.g. 6.5244, 3.3792
If the customer buys several products, submit one response per product.
Product Name *
Variety / Specification
e.g. grade, size, colour, breed, or brand preference
Intended Use *
Quantity Required *
Enter the number only — select the unit in the next question
Unit of Measurement *
Purchase Frequency *
Preferred Delivery Date
Next date the customer would want a delivery
Peak Demand Period *
All prices in Naira, per the unit of measurement selected earlier.
Current Purchase Price (NGN per unit) *
Preferred Purchase Price (NGN per unit) *
What the customer would like to pay
Maximum Acceptable Price (NGN per unit) *
The highest the customer would still be willing to pay
Current Supplier *
Name the business or person. Write "None" if they have no regular supplier.
Satisfaction with current supplier *
Would the customer consider changing supplier? *
Why? / Why not? *
Record the reason in the customer's own words where possible.
Packaging Preference *
Quality Requirements *
Grading standards, moisture content, size, freshness, certification, etc.
Storage Capacity *
Delivery Location *
Where goods should be dropped off, if different from the business address
Delivery Method *
Preferred Delivery Time *
Estimated Monthly Demand *
In the unit of measurement selected earlier
Estimated Annual Demand *
Interested in a long-term supply agreement? *
Interested in contract farming? *
Would they like to receive future price updates? *
Additional Comments
Anything the customer raised that is not covered above.
Enumerator Observation *
Your own assessment — how serious the customer seems, scale of their operation, any red flags, and whether they are worth a follow-up visit.
